ACCOUNTABILITY COACHING

Stop talking.
Start doing.

I'm Chilu. I push founders, builders, and ambitious people to stop overthinking and start shipping. No fluff. No excuses. Just results.

Get Pushed How It Works

10+Years Building

3Companies Founded

100%No BS Policy

Sound familiar?

You've got a million ideas but nothing shipped

You plan for weeks and execute for zero days

You know what to do but "the timing isn't right"

You're busy all day but have nothing to show for it

You don't need another course. You need a push.

WHO I AM

I'm Peter Machona.
They call me The Pusher.

I've built companies from Lusaka to London. Founded AgriSave to fight hunger in Zambia. Led tech at AGRIWEISS. Now CTO at HeySalad, building at the intersection of AI and fintech.

I've been in the trenches — shipping products, raising capital, leading teams, and failing forward. I know what it takes to go from “I have an idea” to “It's live.”

I started coaching because I kept seeing the same thing: talented people stuck in loops of overthinking, perfectionism, and procrastination. They didn't need more advice. They needed someone to hold them accountable and push them to act.

That's what I do. I push.

CTO, HeySalad

AI + Fintech

Founder, AgriSave

AgTech for African farmers

CTO, AGRIWEISS

Smart farming decisions

THE PROCESS

How I push you

The Audit

We get on a call. You tell me what you're trying to do and why you haven't done it yet. I listen. Then I tell you the truth.

The Plan

We strip away the noise and build a dead-simple action plan. Not a 50-page strategy doc. A list of things you're going to do THIS WEEK.

The Push

Weekly check-ins. Daily accountability. I'm in your corner and in your face. You committed to it — now you do it. No excuses.

The Results

You ship. You launch. You close the deal. You do the thing you've been talking about for months. And then we push for the next one.

MY RULES

The Pusher's code

Done beats perfect

Ship the MVP. Fix it later. A crappy version that exists beats a perfect version that doesn't.

Action over planning

Planning is procrastination in a suit. Do the thing first. Optimize second.

No victim mentality

The market, the timing, the economy — none of that matters if you're not putting in the work.

Radical honesty

I won't tell you what you want to hear. I'll tell you what you need to hear.

Ready to stop making excuses?

Book a free 15-minute call. I'll tell you if I can help. No pitch. No pressure. Just real talk.

Book Your Free Call

Or email me: chilu@chiluthepusher.com

Stop talking.Start doing.